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NJC Launches New Brand Identity

Reading, UK, 30th March 2016: NJC (Not Just Cleaning), the cleaning and support services organisation, has today unveiled its new visual identity. NJC recognised that there was an opportunity to ensure that its overall positioning, as well as its look and feel, better showcased its broad portfolio of services, sectors and customer groups.

The fresh, modern brand is designed to reflect the vibrancy of change that NJC creates in the range of services provided. The new logo represents NJC’s DNA, which is its insatiable appetite to go the extra mile for customers.

Paul Crilly, Managing Director NJC commented: “After more than 30 years of evolution and growth, NJC is embarking on the next phase of its journey. Our focus on high quality services, delivered by well trained, engaged, empowered colleagues, using technology to drive efficiency and effectiveness, remains unchanged. We are Not Just Cleaning and our heritage remains at our heart, but the scope of our services has expanded over the years, and we wanted our logo to reflect this. I am very excited that we have reinvigorated the NJC brand to reflect who we now are as a business, both visually and culturally, for our people and our customers.”


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